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Cedar Falls Community Main Street
Community Main Street, Inc., was organized in 1987 by citizens concerned about the continuing threats to commercial architecture of Cedar Falls’ central business district and aware of the need to stimulate economic revitalization in downtown.
The foundation of the Community Main Street approach is preservation of the physical environment and of the human resources of the downtown district. A comprehensive four-point approach is the key to CMS’s success. By integrating membership and development, marketing, design, and business retention and expansion into a practical management strategy, the approach produces fundamental change in the downtown’s economic base.
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